How ChatGPT will revolutionise digital industries

Software Team

Chat GPT has been making waves in the tech industry as a powerful tool for natural language processing and generation. In this blog, we will explore the benefits and drawbacks of using Chat GPT, and speak to members of our software team to understand how they are using it, what their opinions are and why people working in tech should at least take notice.


Jake Young – Software Engineer

ChatGPT when used correctly is a very useful tool but it is not taking over your job, nor should you let it. (It’s not that good!)

Our jobs are always evolving, but for the last couple decades it has been at a slow enough rate that we just don’t notice. ChatGPT will evolve what we do. It can, and likely will, help improve on what we create. This point in time is very exciting. Just like other technologies changed the way we work like the internet, I think G  PT or something similar will do the same.

The real magic is the (GPT) model that ChatGPT is built on. ChatGPT is just a front that is good at helping everyone understand the power of AI and the momentum currently for products injecting GPT into them is a statement on that.

What I find interesting, and fun is that in some unique cases it can be used as the main functionality for an app or website and all you need is a nice user interface on top of it. There’s your product.

Take the narrative of a game as an example. Something that would benefit from being dynamic to create unique experiences could use GPT. Give all the context you need for the world you’re building and its characters, and let GPT run wild offering new world events or conversations. However, this is where we start to run into its limitations.

GPT is not good at understanding the context of a conversation. You need to keep reminding it about what you are talking about. Microsoft and Bing are experimenting with this now, but it is still a problem.

In my opinion, we are a long way off truly figuring out where a tool like this fits into society and our lives.


Chloe McAree – Senior Software Engineer

I am extremely impressed by Chat GPT’s capabilities across such vastly different domains. It is incredible compared to anything I have seen in this space to date.

I have seen people use it for content generation, text summarization, code reviews, translations, and much more. Personally, I have used it for grammar checking bodies of text, right through to generating workout plans.

It really does provide everyday convenience and can help reduce tedious manual work in language processing. I have seen it as a great aid for my own productivity.

Although the advancements in having technology like this are truly amazing, I personally have some concerns about it. With AI, there are always ethical concerns such as unintended bias in the training data, transparency of the model’s decision-making process, and the potential for spreading false or misleading information.

Another concern I have is within the content creation space and that is with the uniqueness of the content that is being generated by Chat-GPT compared to people’s own original ideas. With people increasingly relying on Chat-GPT for this, the question stands: will we see a decrease in human originality when it comes to content creation?

Or, looking through a different lens, by utilizing Chat-GPT to its full extent and saving time previously taken up by tedious tasks, does it open us up to an increase in innovation?

Overall, it is still rapidly evolving, and I cannot wait to see what’s next!

Luke McNeice, Head of Engineering

Chat-GPT is a fascinating technological innovation that has quickly gained popularity, sparking ongoing debates about its value and future.


A striking early adopter curve of ChatGPT adoption via @kylelf_Tia @kylelf_

As part of my role, I assist clients in making digital investment decisions by identifying valuable actions, prioritizing initiatives, and determining the most efficient delivery methods.

Recently, I have been experimenting with ChatGPT to speed this process up. Here are a few things I’ve been impressed with:

  • Technical document analysis
    • Compare personal notes from complex technical documents and suggest alternative interpretations.
  • More balanced investment decisions
    • Provide relevant market factors and their data sources.
    • Extract key data from unstructured documents and export it into usable formats like spreadsheets or APIs.
    • Simulate interview and mentoring panels. E.g., Creating personas from De Bono’s Six Thinking Hats for diverse perspectives
  • Leadership coaching
    • Assess directive and non-directive approaches, and balance business risk with fostering team autonomy and creativity.

On track for being my parent’s favourite of the month has also seen ChatGPT rewriting emails for formality, prioritising plans and strategies, and simplifying email and document templates.

While Chat GPT may not be reliable for all use cases, the fact that few people are calling for it to be turned off is a positive sign. And who knows, with its help, you too might just become your parents’ favourite child this month. Just don’t let your siblings catch wind of it!


Phil Clarke – Software Engineer

ChatGPT is an incredibly useful tool for problem-solving in our line of work. Whether you’re dealing with hardware or software issues, it can provide you with solutions or point you in the right direction, saving you time and effort. However, the more niche the problem, the less reliable the answers tend to be, and specificity is key in getting accurate results.

One exciting development for future updates is the potential for ChatGPT to gather data through images and videos. This could be a game changer for identifying issues with complex systems, which can be difficult to diagnose. Although it’s unclear how this would work, it’s something to look forward to trying out.

While ChatGPT is currently helpful in the workplace, there are ethical questions to consider. If it puts people out of jobs, companies may become hesitant to use it. Additionally, there may be regulations put in place to limit the use of these types of tools. Therefore, it’s best to think of ChatGPT as a helper tool rather than a replacement for human workers.

In summary – ChatGPT is a powerful tool for problem-solving, but its limitations and ethical implications must be considered. As technology continues to advance, we can look forward to exciting developments, but we must also ensure that we use it in a responsible and ethical manner.


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